To include this on any page, tag the page with "Include Footer Image".
The background image is blue because this page has the tag "Photo Filter" and the background of this text is blue because the page has the tag "Ribbon Text". The photo itself is uploaded to the "Files" section of the page.
In the "Excerpt" section of the page you can enter any link for the button below, and the button text is customized using the tag "CTA: Your Text Here".
You can move the position of this text box with the tags "Content Centre" or "Content Left".